Rethinking Loyalty: How Smaller Businesses Can Stay Competitive in a Rewards-Driven World
Customer loyalty isn’t what it used to be. In an environment where supermarket chains offer instant discounts through member pricing, and retail […]
From Punch Cards to Pixels: Loyalty Marketing’s Next Chapter
Loyalty marketing has evolved significantly since the days of paper punch cards. What was once a basic transactional exchange — buy nine, get the tenth free — has become a more creative and strategic discipline.
How hospitality venues can turn one-time guests into loyal customers
A customer walks into a venue, enjoys a great meal or drink, and never comes back. It happens all the time.
A smarter approach to cafe loyalty programs
Traditional paper loyalty cards have long been a staple for cafes, but they come with challenges. Lost or forgotten cards, printing costs, […]
From learning to earning: how AI makes your ads work harder
AI is the powerhouse behind modern digital advertising, constantly learning and improving to help businesses reach the right customers.
Say goodbye to drink cards and hello to smarter customer data
Instead of handing out paper drink cards that disappear into pockets and handbags, use a Tonza Deals QR code that is easily displayed in your venue.
The power of gamified marketing: 10 stats you need to know
In the increasingly competitive world of digital marketing, brands are always searching for innovative ways to capture consumer attention.
Rethinking loyalty: the shift toward tailored customer engagement
The recent closure of Flybuys New Zealand, a loyalty program that operated for almost 30 years, underscores a significant shift in the […]