85% of consumers will share their data — if the value exchange is clear
Personalisation has long been positioned as the key to better customer relationships. Know your customer, tailor the offer, increase loyalty. But as […]
Rethinking Loyalty: How Smaller Businesses Can Stay Competitive in a Rewards-Driven World
Customer loyalty isn’t what it used to be. In an environment where supermarket chains offer instant discounts through member pricing, and retail […]
From Punch Cards to Pixels: Loyalty Marketing’s Next Chapter
Loyalty marketing has evolved significantly since the days of paper punch cards. What was once a basic transactional exchange — buy nine, get the tenth free — has become a more creative and strategic discipline.
From learning to earning: how AI makes your ads work harder
AI is the powerhouse behind modern digital advertising, constantly learning and improving to help businesses reach the right customers.
Say goodbye to drink cards and hello to smarter customer data
Instead of handing out paper drink cards that disappear into pockets and handbags, use a Tonza Deals QR code that is easily displayed in your venue.