Free drinks have long been a go-to strategy for hospitality venues to attract customers, reward loyalty, and keep patrons coming back. But how much are those free drinks actually costing you? And more importantly, what are you getting in return?
Traditional drink cards are outdated. They’re hard to track, easy to lose, and worst of all, they don’t capture customer data.
Enter Tonza Deals. We’ve built a smarter, digital-first solution that lets you offer free drinks and promotions while capturing valuable customer insights in real-time.
Turn free drinks into data-driven marketing
Instead of handing out paper drink cards that disappear into pockets and handbags, use a Tonza Deals QR code that is easily displayed in your venue. Here’s how it works:
- The customer scans the QR code to play a spin-to-win game.
- If they win a free drink, the system automatically tracks it. No manual counting needed.
- They enter their email address, which is instantly added to your customer database.
- If they don’t redeem their free drink, you don’t lose anything, but you still gain a valuable contact.
- To prevent repeat claims and protect your margins, each customer can only win once within a set time frame (of your choosing), with the system locking them out after a win.
This means you’re no longer just giving away drinks blindly. You’re building a database of real customers who are engaged with your venue.
What this means for your hospitality business
1. Know who your customers are
- No more guesswork. Get actual customer profiles, including how often they visit and what offers engage them.
- See which promotions work best and which customers return after redeeming rewards.
2. Track your giveaway costs automatically
- How much are your free drinks really costing you? Our system tracks every giveaway via an easy to use dashboard, so you can monitor your costs in real-time.
- Spot trends. Are more drinks being given away on weekends? Are certain offers leading to higher spending? Make smarter decisions with real data.
3. Build a high-value customer database
- Every scan collects customer emails, giving you a direct marketing channel to promote events, happy hours, and exclusive deals.
- Unlike social media ads, your email list is owned by you. No need to rely on algorithms to reach your audience.
4. Improve customer engagement and loyalty
- Customers love interactive promotions. It turns a simple free drink into an experience.
- Higher engagement = more visits = increased revenue.
5. Boost revenue with smarter promotions
- You can now target real customers with exclusive VIP events, birthday offers, or loyalty incentives.
- Retargeting with ads? Our system feeds customer data into Meta’s AI, making your ads more effective and cost-efficient.
Real results for hospitality venues
On average, businesses using Tonza Deals see:
22% conversion rate on spin-to-win redemptions (that’s 11x higher than standard digital promotions)
Up to 75% better ad performance, since AI learns from real customer behaviour
Higher email engagement—fewer unsubscribes, more repeat visits.
Ditch the drink cards and go digital today
For as little as $3 a day, you can start turning giveaways into real business growth.
Ready to get started?
Let’s chat about how Tonza Deals can help your venue get smarter with every free drink.