HomeDigital Marketing for Physical Businesses—Powered by Real‑Time Location DataBoost CTR & Lower CPC with Real‑Time Location Data

Boost CTR & Lower CPC with Real‑Time Location Data

Digital advertising is at its most powerful when it speaks to intent—the moment a potential customer signals they’re ready to buy. Tonzadeals captures that moment inside your store or venue and turns it into highly focused ad audiences that click more and cost less.

1. Understanding CTR & CPC

Click‑Through Rate (CTR) measures how often people click your ad after seeing it. A higher CTR signals relevance and usually drives better Quality Scores on platforms like Meta and Google.

Cost‑Per‑Click (CPC) is the price you pay every time a prospect taps your ad. Lower CPC means more traffic (and sales potential) for the same budget.

Formula recap

CTR = (Clicks ÷ Impressions) × 100
CPC = Spend ÷ Clicks

Traditional interest‑based targeting tries to predict intent by analysing profile fields and browsing habits. Tonzadeals replaces that guesswork with real‑time, location‑based signals—so you reach buyers when intent is proven.

2. Real‑World Wins: Proof in the Numbers

  • Local Café, Paris 🇫🇷 — Retargeting visitors who spun the free‑coffee wheel lifted CTR from 1.9 % to 2.4 %(+25 %) and dropped CPC by 18 % within two weeks.
  • Regional Sports Retailer — A mid‑season clearance drove a 32 % higher CTR and 21 % lower CPC after adding QR‑code scan audiences to Meta Ads.
  • Franchise Gym Chain — Converting walk‑ins into custom audiences slashed CPC on membership campaigns from €0.78 to €0.54 (‑31 %) while doubling sign‑ups.

Takeaway: When you build audiences from people who already walked through your door, every click is warmer—and platforms reward that relevance with cheaper bids.

3. Why Middle‑ & Bottom‑Funnel Data Changes the Game

  1. Intent is proven, not inferred – A physical visit or QR scan beats any demographic guess.
  2. Less waste – Ads are shown to people who just experienced your brand, so irrelevant impressions vanish.
  3. Faster path to purchase – Mid‑/bottom‑funnel audiences convert up to 50 % faster than cold prospects in our internal benchmarks.
  4. Platform synergy – Meta’s Advantage+ and Google’s Performance Max favour high‑quality seed audiences. Location data gives their algorithms a head start.

SEO nugget: Middle and bottom of the funnel targeting with real‑time consumer data is the fastest way to improve CTR and lower CPC.

4. The Continuous Feedback Loop: Smarter Every Spin

Every spin of the prize wheel or freebie redemption feeds back into your marketing graph:

Visitor scans → Contact captured → Added to audience → Sees retargeting ad → Returns / purchases → Event synced back to Tonzadeals → Audience refined → Repeat
  • Self‑learning audiences grow richer with each engagement.
  • Lookalike modelling finds nearby consumers who mirror your best in‑store visitors.
  • Cross‑channel consistency ensures the same warm audience sees cohesive messaging on social, display and email.

The result? A virtuous cycle where CTR climbs, CPC drops and revenue rises.

5. Ready for End‑to‑End Growth?

Boosting performance metrics is just the start. Our Full‑Service Digital Marketing team can plan, execute and optimise the entire campaign—creative to conversions—so you focus on running your business.

Let’s talk results. Schedule a free 15‑minute strategy call and see how much cheaper (and richer) your next click can be.

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