When 29th Apartment introduced Tonza Deals to its venue, general manager Jordan Fulton saw it as a promising addition—but he didn’t expect just how much of an impact it would have. “We knew it had potential,” Fulton says, “but I didn’t anticipate the sheer amount of data we’d collect, or how much customers would genuinely enjoy the experience.”
The interactive spin wheel quickly became a hit with patrons, fitting seamlessly with the bar’s vibrant and playful atmosphere. “It’s a cool, engaging way for people to win a free prize while adding a bit of fun to their night,” he explains. The response has been overwhelmingly positive, with customers eagerly spinning for rewards.
Beyond the immediate excitement, Tonza Deals has also played a key role in improving customer retention. “We’ve been able to retarget so many of our patrons with upcoming events, which has been a game-changer for our marketing,” explains Fulton. With a growing database of engaged customers, promotions and special nights are reaching the right audience more effectively than ever before.
Certain incentives have stood out as clear winners in driving customer interest. “We run $1 pizza nights, so offering a free pizza is always a hit. And, of course, any free drink is a guaranteed crowd-pleaser,” he says. These promotions not only enhance the customer experience but also encourage repeat visits.
While it’s hard to quantify the exact impact on spending habits, Fulton believes the added engagement has led to an increase in average spend per customer. “Month-on-month we are exceeding targets. it just makes sense that people stay longer and order more when they’re having a good time.”
Another unexpected advantage has been its effect on mid-week traffic. “Having the spin wheel advertised on our street signage always gets people intrigued. It’s been great for drawing in foot traffic, especially during quieter periods,” he says.
But perhaps the biggest success has been the scale of customer data collected. “Over three months, we’ve built a database that far surpasses what we’d accumulated in the last 15 years. It’s staggering to think we used to operate without this level of insight,” says Fulton.
For 29th Apartment, Tonza Deals has been more than just a fun promotional tool—it’s become an integral part of how they engage customers, drive loyalty, and optimise their marketing efforts. And with the results they’re seeing, it’s clear they won’t be spinning back anytime soon.