The real cost of one-time customers
A customer walks into a venue, enjoys a great meal or drink, and never comes back. It happens all the time.
But repeat customers spend 67% more than new ones.
So why do so many bars and restaurants focus only on getting new customers instead of keeping the ones they already have? The key to long-term success isn’t just about bringing in new faces—it’s about turning one-time visitors into loyal regulars.
How to turn casual guests into regulars
Traditional loyalty programs don’t work because they often require too much effort from customers. They have to sign up, remember their card, and track points manually. A seamless, digital-first approach makes engagement effortless.
With Tonza Deals, venues can:
- Capture a guest’s email the moment they interact with the venue, via our spin-to-win system
- Send personalised offers after their first visit, encouraging them to return
- Track redemption history and offer rewards that match customer behaviour
- Identify VIP customers and create exclusive loyalty perks for high spenders
Loyalty that feels fun, not forced
The best loyalty programs are engaging, interactive, and easy to use. Instead of relying on outdated punch cards or apps that customers forget to download, venues can make rewards instant and exciting.
For example, a customer scans a QR code at a bar, wins a free cocktail, and enters their email. The next week, they receive an exclusive offer for half-price tapas if they bring a friend.
This turns a one-time visit into repeat business without expensive marketing campaigns.
Why smart customer data matters
Hospitality venues that track and use customer data see:
- Higher retention rates because guests feel valued and rewarded
- More repeat visits as they receive relevant, enticing offers
- Increased revenue per customer as they return and spend more over time
Venues that rely on guesswork risk losing potential repeat business. Tonza Deals makes it effortless to turn visitors into loyal customers with no extra work required.