Loyalty programs are changing fast—and if you’re not adapting, you’re falling behind.
The 2025 edition of the For Love or Money report, Australia’s leading loyalty research study, has landed. It reveals a major shift in what customers want—and what businesses need to deliver.
Here’s the good news: if you’re using (or thinking about using) Tonza Deals, you’re already in a strong position to keep up. In fact, Tonza’s approach directly supports many of the key trends highlighted in the report.
Let’s break it down.
1. Customers Want Instant Rewards
One of the biggest takeaways? Customers are tired of waiting. The report shows a growing preference for instant, tangible rewards over long-term points accumulation.
That’s where Tonza shines. Our spin-to-win format offers on-the-spot gratification—discounts, freebies, or exclusive offers the moment someone engages. It’s immediate, satisfying, and keeps your brand top-of-mind.
2. Gamification Works—Big Time
The study also reveals that gamified loyalty programs create stronger emotional connections and better engagement rates. Why? Because people love to win—and they love to play.
Tonza Deals makes every interaction feel like a mini game. It’s a dopamine hit that encourages repeat visits and makes people more likely to open your emails, use your offers, and become long-term customers.
You don’t need bells and whistles. Just something that feels fun and different. That’s exactly what Tonza delivers.
3. Data, Data, Data
The report confirms what marketers already know: the future of loyalty is data-driven. But most small businesses aren’t set up to collect, analyse, or act on it.
Tonza automatically gathers first-party data every time someone spins, shops, or redeems an offer. That means you can:
- Build your email list with engaged customers.
- See what offers work best.
- Segment future campaigns based on real behaviour—not guesswork.
No forms, no friction—just insights that help you sell smarter.
4. Customers Want Relevance
Generic discounts are out. Personalised experiences are in.
Tonza gives you the tools to send targeted follow-up emails based on spin results, past purchases, or inactivity. That means each customer gets an offer that actually feels… well, for them.
It’s loyalty marketing that feels personal, not pushy.
Why This Matters Now
The For Love or Money report makes one thing clear: customers are no longer loyal just for the sake of it. They expect value, relevance, and fun. And they’re more than willing to switch if they’re not getting it.
With Tonza Deals, you can:
- Offer immediate value.
- Collect rich customer data.
- Keep people coming back—without extra effort.