Loyalty programs are no longer just a nice-to-have—they’re a competitive necessity.
According to a recent study by CouriersPlease, nearly half of Australian retailers (47%) now run loyalty programs. That figure is only set to grow as businesses search for smarter, stickier ways to build relationships with customers.
But here’s the thing: most traditional loyalty programs are clunky, slow to deliver value, and costly to maintain. That’s where Tonza Deals comes in. Our platform is designed to give instant gratification, first-party data, and ongoing customer engagement—without the expensive infrastructure or points-based complexity.
Why the Loyalty Race Is Heating Up
The numbers don’t lie: retailers are scrambling to hold onto customers in a highly competitive market. Loyalty programs offer:
- Increased purchase frequency
- Higher customer lifetime value
- Better data for personalisation
But many small and medium-sized businesses assume they need to launch a full-scale membership program with apps, cards, or expensive CRM platforms. That’s simply not true.
Loyalty Isn’t About Points Anymore
The truth is, modern customers don’t want to carry another loyalty card. They don’t want to wait months to get a reward. They want something fun, instant, and worthwhile.
That’s why gamified engagement—like Tonza’s spin-to-win experience—works so well. It captures attention, delivers value on the spot, and gathers the kind of data most retailers would kill for.
With Tonza, shoppers:
- Enter their email address to spin and win a discount or freebie.
- Instantly receive a reward that encourages them to shop now.
- Are automatically added to your customer database for future email marketing.
For you, that means:
- Growing your list without begging for sign-ups.
- Tracking customer behaviour with ease.
- Sending offers that convert—because you already know what they’re interested in.
Are You in the 53% Still Waiting?
If you don’t have a loyalty program—or you’re stuck in a stale system that’s not delivering results—now’s the time to explore something simpler and smarter.
The bar has shifted. Loyalty is now about experience, immediacy, and connection.
With Tonza Deals, it’s also easy.