Tonzadeals Digital Marketing Support | Getting Started
1. Who This Guide Is For
- Brick‑and‑mortar owners wanting to grow foot‑traffic and online sales.
- Marketers & agencies looking for middle‑/bottom‑funnel audiences that convert faster.
- Teams with zero dev time—everything here is plug‑and‑play.
First time here? Read the Digital Marketing Overview before diving in.
2. Before You Begin
| Requirement | Why It Matters |
|---|---|
| Tonzadeals account | Access campaign builder & analytics. |
| Ad platform access (Meta or Google) | To sync custom audiences. |
| Printer / display screens | For QR posters or on‑screen codes. |
| Opt‑in incentive (e.g., spin‑wheel prize, coupon) | Boosts scan rates up to 4×. |
Tip: Download our free incentive ideas PDF inside the dashboard → Resources > Templates.
3. Step 1 — Create Your First Campaign
- Log in → Campaigns > New.
- Choose Objective: Data Capture or Promo Redemption.
- Name your campaign (e.g., Spring Launch Store #12).
- Select Location (auto‑detected via Google Maps).
- Pick an Incentive (spin wheel, discount code, freebie).
Best practice: Keep campaign names short but descriptive—{Store‑Name}-{Promo}-{YYMM}.
4. Step 2 — Generate & Place QR Assets
Generate
- Click Generate Assets.
- Choose Poster, Table Tent, or Digital Signage.
- Download PDF/PNG in hi‑res.
Place
✔ At entrance eye level ✔ Next to checkout
✔ On receipts ✔ In social bios (fallback link)
Hot stat: Posters near checkout average 28 % more scans than generic lobby placements.
5. Step 3 — Capture Data & Collect Consent
- Shopper scans code → mobile landing shows prize wheel.
- User enters email or phone → clicks Spin.
- Tonzadeals stores hash‑encrypted contact + geo‑timestamp.
All data is GDPR‑compliant—consent box & privacy link auto‑included.
6. Step 4 — Sync Audiences to Ad Platforms
- Navigate to Integrations > Ad Platforms.
- Connect Meta or Google (one‑click OAuth).
- Choose your new campaign audience → Sync Now.
Audiences hit Meta Custom Audiences or Google P‑Max within 1 hour.
7. Step 5 — Launch Your Ads
- In Meta Ads Manager, create a Sales or Leads objective.
- Select your Tonzadeals Audience in Custom Audiences.
- Layer geo‑radius if desired (but keep it broad—your list is already high‑intent).
- Set budget; launch.
Need creative ideas? Our Full‑Service team can design and run the campaign end‑to‑end.
8. Step 6 — Track Performance
Dashboard Highlights
| Metric | Where to Find | What Good Looks Like |
|---|---|---|
| CTR | Analytics > Ads | 2 %+ retail, 3.5 %+ F&B |
| CPC | Analytics > Ads | €0.50–€0.70 typical EU |
| Foot‑Traffic Lift | Analytics > O2O | +15 % vs. baseline |
Set email alerts for CTR dips or CPC spikes under Settings > Notifications.
9. Troubleshooting & FAQs
Q: My QR scans aren’t syncing to Meta.
A: Confirm OAuth token is active (Integrations page) and audience size ≥ 100 contacts.
Q: Scan rates are low.
A: Move posters closer to checkout and add a high‑value instant reward (e.g., free dessert).
Q: Can I export contacts?
A: Yes—CSV export is in Contacts > Export. Only opt‑ins with full consent are included.
10. Need More Help?
- Live Chat: bottom‑right widget (09:00–18:00 MUT).
- Email: support@tonzadeals.com.
- Phone: +230 600 1234.
Or revisit our Boost CTR & Lower CPC guide for optimisation tactics.